It shows evidence of being very much enjoyed. There are fewer and fewer of these backpacks available to own anymore. It needs someone new to appreciate it! I ran it through the washing machine to clean it up some. You could certainly spot clean it more if you choose. I was able to remove most of a name or school name above the gold lettering GOAT. I figured it was definitely worth saving the GOAT. Who doesn't want to be the "Greatest Of All Time"?!! :) I have someone who embroiders and does iron ons on backpacks for me for $10-$15. I would recommend you have someone do an iron on of your name above the GOAT. It will personalize the bag for you and help cover the one that was removed.